Where has the Black family gone from the John Lewis Christmas advert?

This piece was updated at 15:00 on 5 December 2016 to include the response from the John Lewis press office (see final paragraph). The blog was originally published at 00:36 on 5 December 2016.

There was a time – not too long ago – when the airing of the Coca Cola advert in the UK heralded the start of the Christmas season. But in my opinion, UK high street supermarket adverts are slowly but surely stealing Coke’s thunder. Anticipating what our retail chains are going to come out with annually has become a big talking point that even deserves column inches in our top newspapers. Continue reading “Where has the Black family gone from the John Lewis Christmas advert?”